Madison Square Park ConsErvancy

As Graphic Designer and Communications Associate for Madison Square Park Conservancy, I created everything from lamppost banners and park wayfinding to digital and print invitations, emails, and event signage — the full visual playbook for a busy public park. I take special pride in leading the 2021 rebrand: refining the Conservancy’s voice and visual identity into a cohesive system that translated across physical and digital touchpoints, elevated wayfinding , and brought a fresh, approachable personality to the park’s materials. The result: clearer communication, stronger brand recognition, and designs that feel at home amid trees, benches, and city bustle.

All Images Courtesy of Madison Square Park Conservancy