Twisted Tequila Tastings
Twisted Tequila Tastings is an experiential tequila brand I built from the ground up, from a blank page to a live website and brand guide.
Client: Nancy Lourentz, founder, Twisted Tequila Tastings
Role: Brand designer and web designer
Scope: Visual identity, icon set, HTML brand guide, website design, Squarespace build and CSS, email signature
Tools: Squarespace, custom CSS, HTML
Live site: twistedtequilatastings.net
A warm, sensory brand for guided tequila tastings that feels more like a boutique hotel than a bar.
The challenge
Nancy came with a logo and a clear vision: guided, educational tastings of premium additive-free tequila, from hosted NYC events to at-home experiences. She needed a full brand system and website that avoided the category's usual party-bar or cliché look.
The approach
I built the system around elevated hospitality, not nightlife, like a boutique hotel bar at golden hour.
Palette drawn from the drink itself (cognac, espresso, agave sage), softened with blush and cream.
Three-voice type: an editorial serif, a flowing script and a clean sans.
Soft, sensory photography with a cream wash so the type stays on top.
The identity is a small, disciplined kit: five named colors, three typefaces and a custom icon set, all documented in an HTML brand guide.
Icon set: line icons for each experience type (Private Events, Ticketed Events, At-Home Tastings, Date Nights), drawn in the same espresso stroke so they sit quietly beside the type.
Brand guide: built as an HTML page, not a PDF, so the client and future collaborators can open it anywhere and copy hex codes and font names straight from it.
Brand system
The website
The site turns the brand into a booking path. Every page leads toward one sage-green "Book Your Immersive Experience" button.
Outcome
The brand and site launched as one consistent system.